The Dulcia Vitality Ad Essay

AY Carikas

ENG2602

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AY Carikas

Student Not any:

50897888

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ENG2602

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01

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50897888

AY Carikas

ENG2602

50897888

Section B – Influential Prose

1 ) Advertisements

Through this essay I will analyse the Dulcia Vigor advertisement. This analysis will probably be done by looking at how the visible and crafted features of the written text reinforce the meaning of the ad, how the advertisement aims to attain its purpose, the type of potential audience that the advertisement aims to charm, how the position of linguistic strategies had been used, how a advert should position the reader, and to what aspects of man psychology does the advert appeal.

The Dulcia Vitality advertising campaign aims to concentrate on women generally, as the visual describes a woman running her fingertips through her long frizzy hair. The image does not demonstrate woman‟s confront but is targeted on the long hair. Similar also aims to target anyone who possibly has straight hair and would like to perm their hair, since the ad states: " Dulcia Vitality is a perm for you to delight in, ” and also anyone who wish to have shiny hair with body and bounce, " Your hair not only has vitality… but as well shines having a soft, natural silkiness that feels as effective as it looks. ” It is also vital that you note that the advert was placed in the magazine Great Housekeeping which is mainly read by females, and was published back in 1987 if the perm was extremely popular like a fashion style.

This advertising campaign aims to promote the acquiring the product, „Dulcia Vitatlity‟, which can be exclusively becoming launched by cosmetic manufacturer, „LOREAL‟ – " Special to your LOREAL salon. ” The advert utilises a range of text features to emphasise the getting of this product such as the bold capitalisation of „Dulcia Vitality‟, the fact that the white colour of the font contrasts the dark history of the aesthetic, which evidently further highlights the name of the merchandise; the subheadings: " Feel the difference energy makes” and " The perm at your L‟Oreal hairdresser today” are printed within a dark strong but in a compact size to the product so as not to eclipse the product but for allow the target audience to look over the ad quickly but still receive the key idea of the advert. The cosmetic company, LOREAL, can be emphasised once again at the bottom in the page by utilizing an adequate size and capitalisation to advise the reader the product is limited at LOREAL salons.

The advert hopes to convince someone that „Dulcia Vitality‟ is a only item that can provide a person‟s frizzy hair vitality and sleekness, which many viewers desire, as it reasons: " Because only he can add that concluding touch of brilliance to your hair style with Dulcia Vitality. ” Utilizing the word „only‟, the advertisement emphasises that it is unique item and says that zero other goods are capable of obtaining such desires. The advertiser‟s choice of phrases is also powerful as he or perhaps she makes the product desired to the reader – just like „superb feel‟, „every sole hair obtains a thorough natural beauty treatment‟, „feels as good as this looks‟ and „finishing touch of brilliance‟. Through these words, the advertiser is playing on the reader‟s emotions by using our body senses of feeling and vision to create this you can possibly imagine desire. The very fact that the advert also brings up the word „today‟ moves you to action as it desires the reader to travel imperatively with their nearest L‟Oreal hairdresser and get their very own Dulcia Vigor treatment.

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AY Carikas

ENG2602

50897888

The visual and written popular features of the ad reinforce the meaning of the textual content. The product that is being marketed promotes a hair treatment that will offer hair energy and a fantastic perm because the text in the advert says, " Hair not only provides vitality – lasting body system, bounce and curl, although also shines with a gentle, natural silkiness that seems as good as it looks. ” The...

Bibliography: Goatly, A. 2000. Critical Reading and Writing: An Preliminary Coursebook. USA:

Routledge.

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