Essay on Cim License

CIM SPECIALIST CERTIFICATE IN MARKETING

ASSESSING THE MARKETING ENVIRONMENT

EXAMPLE: Cadbury

MAKE FUN OF EXAM PERTAINING TO THE DEC 2010 DAILY NEWS

Part A – Solution All Duties (40%)

It is suggested you spend around ONE hour on Part A

Task A single

Define the next terms and briefly clarify their value to Cadbury • Company extension

• Fairtrade

• Nostalgia

• Hostile takeover

(8 marks) CIM SPECIALIST CERTIFICATE IN MARKETING

EVALUATING THE PROMOTING ENVIRONMENT

EXAMPLE: Cadbury

MOCK EXAM INTENDED FOR THE DEC 2010 NEWSPAPER

Part A – Response All Duties (40%)

It is recommended you spend roughly ONE hour in Part A Task One

Determine the following conditions and in short , explain their very own significance to Cadbury • Brand extension

• Fairtrade

• Nostalgia

• Hostile takeover

(8 marks)

Process Two

Describe TWO important social advancements and their impact on product innovation in the confectionary market (8 marks)

Task Three

Clarify ONE chance and A SINGLE threat presented by the within the ‘ethical consumer' to get Cadbury (8 marks)

Process Four

Illustrate and clarify TWO politics factors that can influence the future growth of Cadbury (8 marks)

Task Five

Suggest TWO research methods that Cadbury could use to monitor the success of their advertising campaigns with clients (8 marks)

PART B – Solution All Jobs (60%)

It is recommended you spend approximately TWO hours on Component B Position

You are a Marketing Associate for Cadbury and have been asked by the Marketing Manager to arrange a short report for flow to the Promoting Team. Based on your knowledge of this unit along with your analysis of the Cadbury case study material previously provided, talk about the following duties. Your recently prepared PESTEL and SWOT analyses should be included since appendices to your report. Job Six

(a) Outline and explain the trends in the macro environment that are affecting acquisitions and mergers in the confectionary sector (10 Marks)

(b) Evaluate the impact and influence of...

Essay regarding CSEC 630 Final Examination Part one particular